ArteTV
Multi-Language Streaming Platform for EU TV & Media
Client:
Industry: TV & Media, Streaming, Entertainment
Platform: Web (Smart TV & Apple TV compatible)
It’s an EU streaming platform compatible with Smart TV & Apple TV. The main tasks here: to set up a video player engine and handle the traffic. It has complex functionality, a multi language web platform with and integrations with different 3rd party APIs (Mux, Video API, Twillio, Stripe)
Services:
Web Development, Video API Integration, Backend Engineering, DevOps
Overview
Challenge
ArteTV is a European streaming platform broadcasting cultural and documentary content across the EU. The platform needed to deliver high-quality, multi-language video content to a wide audience on both desktop and Smart TV devices (including Apple TV). The core challenges were setting up a reliable video player engine, managing high-traffic loads, and integrating with various third-party services such as Mux, Twilio, and Stripe. The platform also had to support multilingual interfaces and advanced content delivery workflows within a scalable, DevOps-friendly architecture.
Solution
We developed a responsive, multilingual web-based streaming platform using React for the frontend and PHP Symfony for the backend. The platform features a custom video player engine, fully integrated with the Mux Video API to support adaptive streaming, real-time playback tracking, and optimized encoding workflows.
For payments and subscriptions, we implemented Stripe API, and for communication and user interaction flows, Twilio was integrated. The project also included setting up Dockerized environments and GitHub Actions for CI/CD automation, allowing streamlined deployment and infrastructure management.
The system architecture was optimized to ensure scalability during peak loads, such as during featured premieres or high-demand content drops, using smart caching and efficient delivery pipelines. The platform’s multi-language support included dynamic localization across all views and player interactions, making the content accessible to users across Europe.
Technology stack
React
Our approach
Discovery & Research
We conducted in-depth research to understand the target audience, industry trends, and competitors to inform our development strategy.
UI/UX Design
Our team crafted a visually appealing and intuitive user interface, focusing on delivering an exceptional user experience across web and mobile platforms.
Full-Stack Development
Leveraging our expertise in Node.js, ReactJS, CSS, HTML, Redux, MUI, we developed a robust and scalable solution.
Quality Assurance
Rigorous quality assurance testing was conducted at each stage of development to ensure a bug-free and smooth user experience.
Results
- Launched a React-based streaming platform compatible with Smart TV and Apple TV
- Implemented a custom video player engine with Mux Video API for adaptive streaming
- Delivered a fully multi-language web platform with dynamic content localization
- Integrated Stripe for secure payments and Twilio for user notifications
- Built a robust backend on Symfony, with efficient media handling and API integrations
- Automated CI/CD processes using Docker and GitHub Actions for faster development cycles
- Achieved stable performance under high traffic, improving playback reliability and user experience